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Marketing (Graduate): Demographics

Suggested Terms

Start here!

Try searching the library databases using the following terms along with your topic:

  • "public opinion"
  • polls AND surveys
  • surveys
  • attitudes

Gallup Poll

Browse an alphabetical list of Gallup polls by topic.

Pew Research Center

Browse reports and data by subject at this link.

PollingReport.com

Browse subjects related to trends in American public opinion.

Roper Center for Public Opinion Research

Search public opinion questions and datasets here.

World Public Opinion

Search for public opinion on issues by region or by topic.

U. S. Census Bureau

The U. S. Census Bureau is the nation's leading provider of quality demographic data.

Consumer Expenditure Survey

This survey provides data on expenditures, income, and demographic characteristics of U. S. consumers.

Bureau of Labor Statistics

The Bureau of Labor Statistics measures labor and market activity, working conditions, and price changes in the economy. 

Statistical Sites on the World Wide Web

This site compiles links to demographic data sources on the World Wide Web.

Population Reference Bureau

This organization collects and analyzes demographic data about population, health, and the environment.

Eurostat

Eurostat provides the European Union with European statistics that enables comparison between countries and regions.

Nation Master

This site compiles data from UNDP, UNESCO, World Bank, World Health Organization, OECD, and more.

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