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Marketing (Graduate)

This guide supports the research needs of graduate students enrolled in Marketing courses.


 

 

Best Bets

Peer-reviewed or scholarly articles can be found in most of the library's online databases. Once inside a database, look for a box to check labeled "scholarly" or "peer reviewed." For more information, click here for a short video on how to find peer-reviewed articles.

Business Source Ultimate
Search for the company name and SWOT

Business Insights
Click on "Companies," then "SWOT Reports" and search for the company name in the results

Nexis Uni
Under Discover topics, click on "Business" and then "Find a Company" in the Company Dossier. Search for the company by name, then click on "Industry Knowledge" and "Company SWOT Analysis" in the left column

Industry Information

Business Source Ultimate (CSU Library)
Search for the country name and the key phrase "country profile"

CIA World Factbook (Online)
Click on "Countries" at the top right of the screen to explore country profiles

Search:
Countries
Demographics

Try searching the library databases using the following terms along with your topic:

  • "public opinion"
  • polls AND surveys
  • surveys
  • attitudes
Data & Statistics

"Data" and "statistics" are two words often used interchangeably, but they refer to two very different things. Data is the raw information from which statistics are created. Statistics provide a summary of data. For more information about data vs. statistics, see this guide.


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